A clothing company run by Canadian immigrants has adopted the US MAGA baseball cap for their toque; a Canadian word for winter hat but bearing the declaration, “Welcome to Canada.”
The US cap as introduced by President Trump is red in color as well as the toque. The toque has its “Welcome to Canada” tag designed in white just as the MAGA (Make America Great Again) slogan on the popular Trump’s cap. According to the clothing company, these are the only characteristics; the Canadian toque and the US cap have in common.
The company; however, sees the MAGA hat as an emblem of hatred and racism. This was confirmed by the co-founder of the Toronto Peace Collective clothing company, Roman Hessary. According to him, not all Americans are in support of this negative view of discrimination, but nevertheless, it has become an immigration controversy. He also told the CIC News that they, as a company strongly stand against discrimination and are trying to change this negative conception into something positive.
The Story behind the “Welcome To Canada” Toque
The co-founder of the Toronto Peace Collective clothing company, Roman Hessary and his family arrived in Canada as asylum seekers from Afghanistan. Some of his partners were either born outside Canada or had one parent who wasn’t born in Canada. His parents gave them home in Canada, and they enjoyed privileges other children in Afghanistan may not have enjoyed.
The Toque Campaign Video
The toque campaign video comes with the hashtag “unravel hate”. The video shows the red US cap with its white MAGA slogan being undid, strand by strand. The strand is then reused to make the slogan “welcome to Canada”. In the video, some refugees or asylum seekers and immigrants tell how they feel about the MAGA hat and Canada.
An immigrant interprets the MAGA slogan as a means of driving people out and building walls in a bid of “Making America Great Again”. An American named Cori who left the US with her gay partner said she was avoiding the foreseen resentment against them. She also compares the MAGA hat and the toque. She said the MAGA hat is a cross line signifying hatred, anger and the likes. Meanwhile, the toque truly signifies love, approval, peace, and hope.
Hessary has acknowledged the positive reactions towards the campaign, and he said he is not disturbed about the feasible outburst of Trump’s followers. He also added that Canada is not perfect and he wishes that the campaign will cause a global debate on the controversies surrounding immigration.
The special “Welcome to Canada” toque is being sold on eBay, and the profit from these sales will be given out to a community organization in Toronto in charge of the accommodation of immigrants and asylum seekers.
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